Entries by Rylan

How B2B Marketers Can Catch Up On Influencer Marketing

    Why B2B Companies Need to Embrace Influencers   Working at my current company (Sideqik) steadily for the past year and being involved with their growth over the past few years has taught me a lot about influencer marketing. From industries in nutrition to pharmaceuticals and even to electronic goods and services, all brands […]

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Why I Hate Snapchat

      This is going to sound incredibly contradictive to my title, but I love Snapchat- I love it a lot. Let me explain. Snapchat makes up a huge portion of my social media life. I send snaps constantly, share stories (as lame or irrelevant as they can be), I actually like the interaction […]

Thoughts on the Modern Marketer

      The marketing landscape is changing dramatically. With all new marketing technologies, insanely deep metrics, and new platforms to reach consumers as old ones are quickly dying, it’s enough to make your head spin. Just like with any job in the 21st century, marketers have to stay quick on their feet and be […]